It was a dark and stormy afternoon when the newsletter arrived in my inbox. It was the most recent issue from Dan, a new client, and he wanted the scoop on why his newsletter wasn’t working.

You’ve seen newsletters like his–attractive design, polished articles, but something just seems missing.

He had all the basics covered in his newsletter–it balanced promotion with information, he had specific goals, and he published on a consistent basis. He was even starting to integrate some advanced newsletter techniques like storytelling.

Newsletters are magical things–they can attract customers, increase company profits, establish expertise and much more. But, did you know they can also help you increase your search engine rankings?