Let’s Audit that Distribution

Earlier today, I was talking with a new client about which distribution service to use. She worried that she’d make the wrong choice, and I advised her to just pick one–that we’d reassess in six months to see if there might be a better choice.

When you’re first starting a newsletter, just selecting a distribution service is such a huge decision–there’s a lot of competition and, quite frankly, not a lot of difference in features and pricing. So, it makes sense to just choose the service that you’re leaning towards so you can get your newsletter up and running.


Will you join me for an experiment?

As I mentioned in last week’s newsletter, I’m putting the finishing touches on my Grand Newsletter Experiment. And I’d like you to play along with me.

It’s free to join, and at the end of the Grand Newsletter Experiment, I’ll send participants a copy of the results along with any tips I might have garnered for applying what we’ll learn.


The Wonderful Thing(s) About Newsletters

There’s a lot to love about newsletters; they’re a wonderful, rewarding, rich way to build relationships, connect with readers, and make sales. And I’ve been spending more time than usual thinking up all my favorite things to love ;-) .

Here’s my list of the top five things I most love about newsletters. I’d love to hear your own list, too!


Too many caterpillars?

There is nothing in the caterpillar that tells you it's going to be a butterfly.


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