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June 16th, 2008

Does your newsletter seem like too much work?

Thank you for the birthday emails and cards and calls–y’all made my birthday a lot more special! I can hardly believe that I’m actually 30. I think it’ll take a few weeks to really sink in, but I have a good feeling about this year and think it’s going to be a great one.

Last week, I goofed… If you clicked on the links to the pdfs I gave you last Monday, you might have found that they were missing. The newsletter went out before my web manager had uploaded the files, and I apologize if you were among the readers who tried to access them and couldn’t. They were uploaded by early Tuesday, so they’re available for you if you haven’t downloaded them yet. And, if you missed last week’s issue entirely, make sure to read it–it was a very, very popular article.

May I ask you something sort of personal? Does your newsletter seem like too much work sometimes? If it does, you’ll definitely want to check out today’s feature article which is all about where your newsletter can get out of alignment and why it’s so crucial to keep things *in* alignment. (And, of course, I can’t possibly leave you without a practical, easy-to-apply solution–or without revealing my least favorite childhood rainy-day activity…)

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