Comments on: More Words = Better?

By: Richard

Richard — Wed, 29 Aug 2007 11:31:25 +0000

Omit unnecessary words. Does anything else need saying? Choosing which words are unnecessary – now, there’s the problem…

By: Karin Vrij

Karin Vrij — Tue, 21 Aug 2007 23:53:02 +0000

Oh no, I hate long newsletters. I don’t have the time
nor the patience to read it. Also I don’t
like scrolling the page, guess I’m a bit lazy too.
I go for quality and bullit points as I use in my newsletter.

By: Larry Jaffe

Larry Jaffe — Tue, 21 Aug 2007 12:45:43 +0000

Personally, I like getting paid by the word, but that does not mean I should abuse the trust that I have with the reader. Newsletters should verbal bites that can be easily taken in and understood with more information available. They should be snappy, attention grabbing in a positive way and to the point. Most importantly, newsletters should be friendly and helpful and not full of hype. I think I have already gone beyond my word limit and end off here.

By: Carolynn

Carolynn — Mon, 20 Aug 2007 20:22:38 +0000

It’s about economy of words. Message quality is key, which involves distilling the message down to its core. Decreased attention spans, less time, message proliferation, and smaller viewing screens demand shorter, more concise communications.
“Pretending” to pay by the word instills greater value into each word used, and thus meets client needs by valuing their time and attention. Give it to them quick, brief, and worthwile.

By: Daniel

Daniel — Mon, 20 Aug 2007 20:15:09 +0000

well, more words better? I think it depends, first of all not to many people like to read a lot on there computer monitor, likely I prefeer graphics and words about the theme I’m interested, layouts, desings, and a good explanation work for me, but, of course, if I’m really interested I can read a lot and don’t complain. So, my perfect newletter is, good text, and a couple of good pictures (layout, graphics, photos) that have something to do with the subject, no big ads banners.