Comments on: Honk If You Hate Spam!

By: Jessica Albon

Jessica Albon — Wed, 20 Jun 2007 22:51:21 +0000

That’s a great point, Mark–that positive language is better than negative. Your mentioning that “it might be corny” made me wonder if that’s not perhaps part of the reason people take the negative approach–we tend to associate being critical and negative with “sophisticated” sometimes.

Thanks for weighing in!

Jes

By: Mark Stephens

Mark Stephens — Tue, 19 Jun 2007 21:31:21 +0000

100% agreed. Using affirmative language is simply better than negative words like “hate.” I think that’s poor form and gives the competition a opportunity to get a leg up.

We’ve adopted a quick-n-friendly “promise” statement that essentially says, “We promise not to sell or give away your email address” along with a few other details. It might be borderline corny, but it’s more effective than a negative statement.

By: Jessica Albon

Jessica Albon — Tue, 19 Jun 2007 15:41:21 +0000

Thanks, Karin. I’m delighted to hear that you found the tip (and the newsletter in general) helpful!

Glenda, I love that you tell people they can unsubscribe at any time–that’s a great idea! Because you have so much personality throughout your site, I’m curious to hear how you might express that even more strongly with your form .

Thank you both!

Jes

By: Glenda Watson Hyatt

Glenda Watson Hyatt — Tue, 19 Jun 2007 04:21:10 +0000

My subscription form currently says “Privacy Policy: Your privacy is important to me. I will never sell or rent your email address and you can unsubscribe at any time.”

By: Karin

Karin — Tue, 19 Jun 2007 01:30:09 +0000

Thanks Jessica, that is a very helpful tip.
And by the way, I am always looking forward to your newsletters:they’re fun and entertaining and I learn new
tools every time
Regards from New Zealand
Karin Vrij